"I got a question for you. What does this city know about luxury? What does a town thatís been to hell and back know about the finer things in life? Well, Iíll tell you, more than most! You see, it's the hottest fires that make the hardest steel, add hard work and conviction.
And the know how that runs generations deep in every last one of us. Thatís who we are. Thatís our story. Now itís probably not the one youíve been reading in the papers. The one being written by folks who have never even been here and donít know what weíre capable of.  Because when it comes to luxury, itís as much about where itís from as who itís for. Now weíre from America Ė but this isnít New York City. Or the Windy City. Or Sin City. And weíre certainly no oneís Emerald City.
This is the Motor City and this is what we do."